DESTINATION MASTER PLAN
celebrating durham's growth
A vision for the future
Last year, visitors spent more than $1B in Durham, providing vital revenue to businesses, supporting thousands of jobs, and generating tax revenue that supports local government services.
Our goal for the Destination Master Plan is to create a 20-year vision and roadmap for Durham, providing the framework for inclusive, values-based, responsible tourism development and promotion that ensures balance between the needs of our residents, our businesses who rely on visitors for their livelihoods, and the visitors who experience our community.
The Destination Master Plan is an assessment of Durham’s development needs over the next 20 years based on a vision for Durham’s future collectively shaped by members of the community
This vision states that by 2044, Durham will be the most welcoming, inclusive, innovative and vibrant destination in the United States, while thoughtfully honoring its history and people
The 60+ recommended initiatives focus both on developing new economic drivers, while also identifying ways to further Durham as a thriving visitor destination and exceptional place to live and work. The plan also makes recommendations for collaboration, process and structure updates that will allow projects to advance more swiftly and efficiently.
Recommended initiatives in this plan include:
- Indoor and outdoor sports venues, including both new and expanded facilities
- A larger, more contemporary convention center with an adjacent hotel
- Increasing the number and scope of quality events and festivals held in the community
- Expanding parks and pathway connectivity
- Creating a greenway bridging 147 that provides an inviting and more walkable connection between the Hayti and downtown districts
- Additional family friendly attractions and activities
Discover Durham hosted a series of townhall events in the spring for community members to learn more about the Destination Master Plan and provide input on several of the leading initiatives. Sign up below for more information on additional opportunities for community engagement and all other Destination Master Plan updates!
Download A Digital Version of the Durham Destination Master Plan
COMMUNITY ENGAGEMENT
For media inquiries, contact Jada Harkins Andrews
For all other questions, contact Sam Kraushaar