Durham has an undeniable warmth, originality and creativity. A contagious spark of community and solidarity that means those with good ideas can make it here. Of the public-facing hospitality businesses downtown, 90% started in North Carolina and 70% started right here in Durham.

It’s time for you to express your love and appreciation for this place. Shop locally. Dine locally. Introduce the local spots you love to friends and family so the places that give Durham its unmatched originality can thrive. The Love Durham campaign is here to help you show your love and support in big and small ways, whatever your love language.

WHAT IS LOVE DURHAM?

Love Durham is a county-wide campaign produced by Discover Durham in partnership with Downtown Durham, Inc. that encourages you to show your Durham pride out loud. You can do this by spending your money locally, wear campaign stickers and pins to spread the word, visit interactive exhibits and activations across the county and take advantage of Love Durham deals, offers and limited-edition menu items.